Portfolio
A curated collection of my work across marketing strategy, analytics, and brand growth.
Featured Case Studies
Driving measurable results through strategic marketing initiatives
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Leadership
VP of Special Events
American Marketing Association
Problem
Fragmented marketing and sales processes leading to inefficient lead management and lost opportunities.
Strategy
Implemented integrated CRM system with automated workflows and analytics dashboards to streamline operations and improve conversion tracking.
Result
Increased lead-to-customer conversion by 62% and reduced sales cycle time by 35% through improved process efficiency.
+62%
CTR Improvement
4.2x
CPI Reduction
Leadership
VP of Special Events
American Marketing Association
Problem
Fragmented marketing and sales processes leading to inefficient lead management and lost opportunities.
Strategy
Implemented integrated CRM system with automated workflows and analytics dashboards to streamline operations and improve conversion tracking.
Result
Increased lead-to-customer conversion by 62% and reduced sales cycle time by 35% through improved process efficiency.
+62%
CTR Improvement
4.2x
CPI Reduction
Marketing
Marker Video
Brand Engagement Campaign
Problem
Declining engagement rates and limited brand visibility in saturated video content market.
Strategy
Created data-driven content strategy focusing on authentic storytelling and strategic distribution across high-performing channels.
Result
Generated 2.5M+ impressions with 85% engagement lift and established consistent brand presence across key platforms.
+85%
CTR Improvement
2.5M+
CPI Reduction
Marketing
Marker Video
Brand Engagement Campaign
Problem
Declining engagement rates and limited brand visibility in saturated video content market.
Strategy
Created data-driven content strategy focusing on authentic storytelling and strategic distribution across high-performing channels.
Result
Generated 2.5M+ impressions with 85% engagement lift and established consistent brand presence across key platforms.
+85%
CTR Improvement
2.5M+
CPI Reduction
Marketing
Bidease
Mobile Advertising Strategy
Problem
Low user acquisition efficiency and high cost per install in competitive mobile advertising landscape.
Strategy
Developed targeted bidding strategies and optimized ad placements across multiple networks to maximize ROI while maintaining quality user acquisition.
Result
Achieved 45% reduction in CPI while maintaining user quality metrics and increasing overall campaign reach by 120%.
+78%
CTR Improvement
-45%
CPI Reduction
Marketing
Bidease
Mobile Advertising Strategy
Problem
Low user acquisition efficiency and high cost per install in competitive mobile advertising landscape.
Strategy
Developed targeted bidding strategies and optimized ad placements across multiple networks to maximize ROI while maintaining quality user acquisition.
Result
Achieved 45% reduction in CPI while maintaining user quality metrics and increasing overall campaign reach by 120%.
+78%
CTR Improvement
-45%
CPI Reduction
Let's Work Together
Ready to elevate your marketing strategy? Let's connect and discuss how we can drive growth for your business.
